The agency-client relationship continues to evolve. Clients are demanding more from their agency partners than ever before, whether it is more sophisticated analytics on campaign success or improved communication platforms to collaborate. What are these changing expectations? What is the impact on the agency-brand relationship? Anne Marie Schiller, Suellen Anderson and Mack Embry from worldwide ad agency RAPP share iMeet® Central’s role in this changing landscape and how they are adapting.
Presented by: Anne-Marie Schiller, Mack Embry, Suellen Anderson, Brandii Reid | Global Client Operations Leads | RAPP